Mark Gonzales and adidas Skateboarding have spent the majority of the last two years crafting footwear inspired by the former’s extensive career as a skater. Having already produced nods to “The Gonz’s” director pseudonym and 2018 recreation of an unorthodox performance at Städtisches Museum, Germany in 1998, the latest Aloha Super pays homage to a portrait of Gonzales from the September 1986 issue of Thrasher in which he was wearing a “Brainwash Victim” t-shirt.
Clad in “Halo Silver/Cloud White/Core Black,” the newly-launched skate shoe features a durable nubuck and leather construction, with the latter component appearing prominently via the profile 3-Stripes. As has become customary of Gonzales’ adidas shoes, tongues don a Shmoofoil logo, while heels are branded with ornate “MG” text. Elsewhere, insoles are animated with custom artwork by the 52-year-old, demonstrating that he still has the “do it yourself” mentality he did when he wore that handmade t-shirt in Thrasher almost 35 years ago. Underfoot, the rubber outsole delivers a semi-translucent finish into the mix.
Enjoy official images of the Aloha Super “Brainwash Victim” here below, and find pairs available on adidas.com right now.
For more from the German sportswear behemoth, check out the UltraBOOST 21.
Where to Buy
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Mark Gonzales x adidas Aloha Super "Brainwash Victim"
Release Date: Mar 4th, 2021 (Thursday)
Color: Halo Silver/Cloud White/Core Black
Mens: $90 Style Code: FY0447
After MarketAvailable Now
North AmericaMar 4th, 2021 (Thursday)