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adidas Doubles Down On Sustainability With The Part-Recycled Superstar Primeblue

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The adidas Superstar Primeblue, the Shell Toe classic’s latest transformation, brings sustainability further to the forefront. Like the equally notable Stan Smith, the model is turning recycled, signaling a big change for the Three Stripes.

At the heart of the construction lies Primeblue, an earth conscious material that’s part-composed of Parley’s signature ocean plastic. It dresses the entirety of the upper, giving each panel a look near canvas-like in texture. And behind, along the heel, darker “Core Black” tabs are complemented by a gridded array of embroideries, each thread made of upcycled plastic waste. Matching logos outfit further up — at the tongue and profile, specifically — while see-through rubbers build out the tooling and toe.

For a closer look, see the official images below. At a retail of $90 USD, the Superstar Primeblue will release via adidas.com on April 15th.

Speaking of recycled, the Stan Smith Golf goes double green later this week.

Where to Buy

Make sure to follow @kicksfinder for live tweets during the release date.

adidas Superstar Primeblue
Release Date: Apr 15th, 2021 (Thursday)
Color: Chalk White/Cloud White/Core Black
Mens: $90 Style Code: G58198

North AmericaApr 15th, 2021 (Thursday)