John Kim Nearly one year after being officially appointed as Creative Director for the brand’s Made In USA division, Teddy Santis and New Balance are ready to bring their ideas to the retail. Strategically categorizing the product in three ways — elevated legacy, uniform staple, and quickstrike — New Balance and its appointed leader look to re-establish Made In USA through thoughtfully derived product that keeps to the concrete DNA of the brand while introducing fresh concepts.
Leading the way for this new era is a debut collection of Made In USA footwear that acts as somewhat of a palette cleanser. In celebration of the 40th Anniversary of the 990v1 running model, Santis places an unmistakable mix of hairy grey suede, vintage grey mesh, and tan suede accents around the 990v1, 990v2, and 990v3. Each version features touches of aged cream yellow on the midsole. All three will begin to release at select retailers beginning on April 28th starting at $199.99.
In addition to the Made In USA collection, New Balance reveals a full look-book of apparel and footwear that exemplify the free aforementioned tenets of elevated legacy, uniform staple, and quickstrike. Santis focused on craftsmanship to shine through the classic American athletic apparel, while the footwear boasts pleasing color-blocking.
This truly is a new start for New Balance and its Made In USA initiative, so get acquainted with what’s to come and stay tuned for the 990v1, 990v2, and 990v3 to launch later this week.
WHERE TO BUY
New Balance 990 Made In USA
US 04/28/2022 Thursday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Bodega | Standard | Check Site |
| Sneaker Politics | Raffle | Check Site |
| Lapstone & Hammer | Raffle | Check Site |
| Extra Butter | Raffle | Check Site |
| Feature | Raffle | Check Site |
Europe 04/28/2022 Thursday
| Retailer | Release type | Status |
|---|---|---|
| Asphaltgold | Standard | Check Site |
WHERE TO BUY
New Balance 990v2 Made In USA
US 04/28/2022 Thursday
Powered By:
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Bodega | Standard | Check Site |
| Sneaker Politics | Raffle | Check Site |
| Lapstone & Hammer | Raffle | Check Site |
| Extra Butter | Raffle | Check Site |
Europe 04/28/2022 Thursday
| Retailer | Release type | Status |
|---|---|---|
| Luisa Via Roma | Standard | Check Site |
| Asphaltgold | Standard | Check Site |
WHERE TO BUY
New Balance 990v3 Made In USA
US 04/28/2022 Thursday
Powered By:
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Bodega | Standard | Check Site |
| Sneaker Politics | Raffle | Check Site |
| Lapstone & Hammer | Raffle | Check Site |
| Extra Butter | Raffle | Check Site |
| Feature | Raffle | Check Site |
Europe 04/28/2022 Thursday
| Retailer | Release type | Status |
|---|---|---|
| Luisa Via Roma | Standard | Check Site |
| Asphaltgold | Standard | Check Site |
