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Valentine’s Day 2023 May Include A New Balance 550

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Although the New Balance 550 has captivated the hearts of countless sneaker consumers over the last two years, the pair hadn’t donned any lovey-dovey graphics until now.

Valentine’s Day 2023 is months away, but it may have just gotten its first commemorative New Balance revealed. Reminiscent of the pastel-colored pairs that launched across European boutiques before summer began, the newly-surfaced women’s 550 features shades of pink and red – hues traditionally associated with the February 14th holiday – though the bulk of the upper and sole unit opts for a clean white look. A series of multi-colored hearts are printed onto the sock-liners, suggesting the shoes are part of a larger Valentine’s Day collection by New Balance. Only time will tell, however.

Enjoy an extremely early look at the pair ahead, courtesy of @yesfootwear, as you wait for official NewBalance.com release details.

For more “N”-branded footwear, check out the New Balance 990v6, a new silhouette expected to debut before 2022 ends.