Jovani Hernandez Teddy Santis and his New Balance family tend to keep their MADE in USA efforts under wraps until right before launch date. The two have recently unveiled their Fall/Winter 2023 Collection in full, which releases its first batch on October 26th.
Clad in seasonal tones and informed by the trails, the upcoming capsule from the Aimé Leon Dore-frontman and Boston-based brand reimagine classics like the New Balance 998 alongside the newer New Balance 990v6. Vibrant purple, yellow, and other hues seen across Spring/Summer offerings are replaced with shades of brown, “Burgundy,” and “Olive Leaf.” Ever-the-visionary, Santis also employs eye-catching orange, red, and teal tones for leather makeovers of the New Balance 990v4 and New Balance 996, delivering nostalgic makeovers via the MADE in USA platform.
Season 4 of the domestic initiative, which Santis took over in April 2021, brings aesthetics that might’ve formed part of small boutique or J.Crew collaborations from the 2010s to the modern era. The seasonal capsule complements projects like the Carhartt WIP 990v6 well, bringing understated, but exciting arrangements to New Balance heritage. Each style boasts high-quality materials, “Made in U.S.A.” branding, and a healthy mix of input from both the New England institution and ALD founder.
The next and final installment of the Fall/Winter 2023 Collection releases via newbalance.com on December 28th. Continue ahead for a breakdown of the lineup, and stay tuned for updates.
New Balance 998 “Brown/Green”
What better way to close out an important capsule with a model celebrating its 30th anniversary? Throughout the year, the New Balance 998 has emerged in a healthy mix of inline and special projects. Santis’ last offering for the brand’s MADE platform deploys seasonal color schemes with a bit of pop. The outcome is a duo of styles sure to win over new fans, while also treating longtime enthusiasts with pairs that evoke nostalgia of the 2010s. Premium materials are a given, rounding out another compelling showing from New Balance.
New Balance 990v4 “Olive Leaf”
Introduced to the world in 2016, the New Balance 990v6 helped bring widespread attention to the century-old brand. Its uppers typically feature a combination of leather, pigskin suede and mesh, delivering a dose of New Balance Running heritage. “Olive Leaf” covers the bulk of the sneaker’s take for the Fall/Winter 2023 capsule, although some panels across the upper deviate in a season-appropriate tan tone.
New Balance 990v6 “Burgundy”
“Burgundy” makeovers aren’t novel to New Balance’s MADE in USA line, but they’ve gone missing since Santis took over. The latest 990 series silhouette is dipped in the wine-reminiscent color, with profile “N” logos and mesh tongues donning the darkest shades of the bunch. FuelCell foam underfoot brings the brand’s marquee cushioning solution to the lifestyle-focused offering, a detail that’s been celebrated by Action Bronson and countless others.
New Balance 998 “Olive Leaf”
Santis’ MADE in USA efforts have included the New Balance 998 all year – and understandably so. The “dad shoe” has been celebrating its 30th anniversary in 2023, racking up a number of high-profile collaborations in the process. An “Olive Leaf” look firmly positions the latest style as an autumnal option, which the silhouette wears well. Underfoot, ABZORB components inject an “aged” touch into the sneaker.
New Balance 996 + 990v4 “Leather”
High-quality leather isn’t novel to New Balance’s footwear lineup, but it’s historically been reserved for more rugged silhouettes. Santis, however, reimagined some of the company’s more “precious” designs with the material more rugged than traditional suede and mesh, outfitting each style in vibrant, trail-ready colors.
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
WHERE TO BUY
New Balance 998 Made In USA
US 12/28/2023 Thursday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Sneaker Politics | Standard | Check Site |
| Extra Butter | Standard | Check Site |
| Concepts | Standard | Check Site |
| SNS | Standard | Check Site |
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
WHERE TO BUY
New Balance 998 Made In USA
US 12/28/2023 Thursday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Sneaker Politics | Standard | Check Site |
| Extra Butter | Standard | Check Site |
| Concepts | Standard | Check Site |
| SNS | Standard | Check Site |
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
WHERE TO BUY
New Balance 990v4 Made In USA
US 11/30/2023 Thursday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Sneaker Politics | Coming Soon | Coming Soon |
| Extra Butter | Standard | Check Site |
| SNS | Standard | Check Site |
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
WHERE TO BUY
New Balance 990v4 Made In USA
US 11/30/2023 Thursday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Sneaker Politics | Coming Soon | Coming Soon |
| Extra Butter | Standard | Check Site |
| SNS | Standard | Check Site |
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- New Balance 996 MADE. New Balance
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- New Balance 996 MADE. New Balance
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- New Balance 996 MADE. New Balance
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- New Balance 996 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
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- New Balance 990v4 MADE. New Balance
WHERE TO BUY
New Balance 990v4 Made In USA
US 10/26/2023 Thursday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| Sneaker Politics | Standard | Check Site |
| DTLR | Standard | Check Site |
| SNS | Standard | Check Site |
| Extra Butter | Sold Out | Sold Out |
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- New Balance 990v6 MADE. New Balance
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- New Balance 990v6 MADE. New Balance
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- New Balance 990v6 MADE. New Balance
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- New Balance 990v6 MADE. New Balance
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- New Balance 990v6 MADE. New Balance
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- New Balance 990v6 MADE. New Balance
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- New Balance 990v6 MADE. New Balance
WHERE TO BUY
New Balance 990v6
US 10/26/2023 Thursday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
| SNS | Standard | Check Site |
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
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- New Balance 998 MADE. New Balance
WHERE TO BUY
New Balance 998 Made in USA
US 10/26/2023 Thursday
| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Coming Soon | Coming Soon |
| Sneaker Politics | Coming Soon | Coming Soon |
| Extra Butter | Standard | Check Site |
| SNS | Standard | Check Site |
| atmos US | Coming Soon | Coming Soon |
