Nike’s Just Do It Collection Adds A Colorful Air Max 90 To The Growing Roster

Nike’s latest inline collection has spanned the near entirety of 2023, coating the Beaverton brand’s various lifestyle solutions with iridescent accents and metallic shoelery. For the latest installment in the ever-expanding cohort of silhouettes, the Air Max 90 prepares yet another iteration of the upside-down branded roster of footwear.

Matching the color palette of the recently previewed Dunk Low, the Tinker Hatfield design combines titular pastels with a vibrant assortment of neutrals for an overtly eye-catching composition. Much like the Peter Moore constructed equivalent, a light “Sail” treatment introduces the base layer of the Air Max 90 with seldom color matches ascertaining the laces and midsole. Contrasting its marigold-tinted quarter is a dark “University Gold” mudguard that stretches down to meet the pink-coated tread underfoot. Bubblegum hues then bring further clarity to the forefoot eyestay, the lateral heel’s Air Max badge and the ridged section of the midsole that circulates around the Max Air cushioning system while the jewel profile swooshes, cursive enamel dubraes and the heel tabs are injected with a slightly darker and glossy pink finish to the richly colored effort.

The Nike Air Max 90 “Just Do It” is expected to be released in the coming weeks. In the meantime, the pair can be seen below in detailed imagery.

In other news, Chris Paul’s Jordan 1 Low releases tomorrow, October 24th.

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