Sneaker News Updated February 26th, 2024: adidas has announced several Yeezy shoes to launch beginning this February 29th, 2024. The first confirmed release will be the adidas Yeezy Boost 350 v2 “Steel Grey”; additionally, the Yeezy Foam Runner, Yeezy Slide, Yeezy 500, and another Yeezy Boost 350 v2 is expected to launch this season.
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The below article was originally published on January 31st, 2024.
After indefinitely suspending adidas Yeezy footwear sales in November amid the crisis in the Middle East region, adidas has now confirmed in an official report that Yeezy footwear will be sold in 2024.
It is clear that the German sportswear giant wants to wipe its hands of any remaining product created in collaboration with Ye, there’s no denying that his footwear is still among the best sellers for the brand as the adidas projects €250 million in sales for 2024. The planned sale of the product is currently expected to have no effect on the company’s operating profit this year. Taking into account the sale of the Yeezy product and better-than-expected Q4 of 2023, adidas expects to generate an operating profit of around € 500 million in 2024.
As of now, release info for the remaining adidas Yeezy inventory, including various unreleased Yeezy Slides and Yeezy Foam Runners, are unknown. Official release details are soon to follow as shoes will likely be dropped through the adidas Confirmed App and at partnering retailers.
See the full brand press release here.
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