The Air Jordan 5 “Medium Soft Pink” Will Feature “23” Text

Releasing Holiday 2025.

Matt Varga February 4th, 2025 (updated)

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

12720

Updated February 4th, 2025: The Air Jordan 5 “Medium Soft Pink” is expected to feature two fan-favorite qualities that played a role in the model’s original 1990 run. According to @zSneakerHeadz and Sneaker Files, “Nike Air” text will appear on the heel, and stitched, collegiate-style “23” text will grace the lateral sides. No release date has been confirmed at the time of this writing, but the shoe is expected to arrive in men’s sizing during the Holiday 2025 shopping season. Find updated speculative mockups below and keep scrolling to read our initial coverage.

: Air Jordan 5 “Medium Soft Pink” (speculative mockup) @zSneakerHeadz + @sneakerfiles

: Air Jordan 5 “Medium Soft Pink” (speculative mockup) @zSneakerHeadz + @sneakerfiles

1 of 2

Original article published December 10th, 2024: The 40th anniversary of Jordan Brand is unquestionably the biggest sneaker headline heading into 2025, motivating a swath of eyebrow raising and neck breaking releases queued up for the new year. However, don’t sleep on the Air Jordan 5 celebrating its 35th anniversary, a subterranean propellant that’s already led to news of the Awake Jordan 5, Jordan 5 “Fire Red,” and of course, the “Black Metallic Reimagined.” Another entrant is now stepping into the fray, with reports of an Air Jordan 5 “Medium Soft Pink” now hitting the newswire.

Reports of this release confirm the color palette: a blend of “White/Medium Soft Pink/Black.” Given the simplistic color codes, it should expectedly result in a relatively reigned-in overall palette. Arguably the biggest development, outside of learning about this pair in the first place, is the sizing — rather than the women’s exclusive tag that follows most pink Jordans, these will be opened to the male demographic as well. If nothing else, it’ll provide a modern option for those who sought after the Jordan 5 “Shy Pink” in its original run on in the years since, finally widening the scope of that LS pair’s primary tones.

The Air Jordan 5 “Medium Soft Pink” is reportedly queued up for Holiday 2025; a $200 retail price is expected.

WHERE TO BUY

Mens Air Jordan 5 "35th Anniversary"

SKU: HQ7978-102

RETAIL PRICE: $215

RELEASE DATE: Oct 11, 2025

US 10/11/2025 Saturday

Retailer	Release type	Status
Nikestore US	Standard	Check Site
Sneaker Politics	Standard	Check Site
Concepts	Standard	Check Site
SNIPES US	Standard	Check Site
Foot Locker	Standard	Check Site
Finish Line	Standard	Check Site
JD Sports US	Standard	Check Site
TAKOUT NY	Standard	Check Site

Show All Releases

Get on the Where to Buy list

Info & lead mock-up image via @zsneakerheadz and Sneaker Files.

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.