The New Balance 550 Re-Enters In Delicate “Reflection”

Seasonal flair as the silhouette makes its way back to market.

Matt Varga January 14, 2025

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Don’t forget about the New Balance 550. While the rise of its siblings, the New Balance 9060 and New Balance 1906R, has suddenly pushed the lifestyle staple down in the Boston brand’s pecking order, its selling point remains true even if its hype has tumbled. Simplistic style is still the name of the game, and as it looks to recapture some of the energy it carried a few years back, the New Balance 550 is doubling down on that theme with a “Reflection” and light green edition.

This sort of tone-on-white look very much harkens back to the model’s not-too-distant heyday, a time when ALD’s own easily-digestible looks towered over inspo albums and grey market listings alike. Refreshing the formula with off-white “Reflection” and novel emerald shades is only right, a sprightly variation that’ll be in season in just a number of weeks. With the silhouette taking the last quarter off, absent from New Balance’s new arrivals section entirely, perhaps it’ll make the heart grow fonder, audiences now more willing to accept the accessible model than in months past.

Expect the New Balance 550 “Reflection” hitting shelves as a part of the brand’s Spring 2025 offerings. Retail is set at $100.

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WHERE TO BUY

Mens New Balance 550

SKU: BBW550VB

RETAIL PRICE: $110

RELEASE DATE: 2026

US 2026

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.