Matt Varga Though much of their efforts are siloed to the mainland, don’t sleep on atmos’ 20th anniversary when tallying 2025’s biggest sneaker stories. The ever-prolific imprint has already teased nearly a dozen releases in just the opening quarter of the year, both uniting with well-precedented partners and ushering new ones into their expansive rolodex. Perhaps one of the most unexpected comes by linking arms with LYFT: they and atmos are set to release a Reebok Club C in the very near future.
The Japanese athleisure imprint marks their first foray into footwear, finding a fitting silhouette given the Club C’s simplistic design.Though perhaps a bit chunkier in the sole than you’d like for leg day, applications of neutral off-white and grey do dovetail well for swapping between casual wear and weight training, a North Star for Lyft throughout their existence.
Further, several pieces of their iconography dot this pair, most notable with a monogram-like bring that swaps between the Czech letter, a crossed dumbbell and a plate. The motto “Born To Lift” splits across the outsoles, and a special make-up of atmos’, Lyft’s and Reebok’s logos appears stamped on the interior.
As with most atmos product, expect the LYFT Reebok Club C collab to be exclusive to Japanese channels. A launch via both atmos and LYFT is scheduled for February 28th, retailing for ¥18,700. Check back in on release day for direct links — the shoes will be stocked HERE.
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