Nanushka Combines Functionality With Elegance On Their First-Ever ASICS Collaboration

The first-ever collaboration arrives on March 25th.

Sneaker News March 20th, 2025 (updated)

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ASICS’ first-ever collaboration with Nanushka arrives during the Hungarian brand’s milestone 20th year. Inspired by their connection to nature and their effortless balancing of tradition and modern tech, brand founder Sandra Sándor has found the perfect canvas in the GEL-KINETIC FLUENT, itself a interpretation of the brand’s running heritage.

Immediately, we notice the extended ankle bootie — a true first for the silhouette. Nanushka further adds elegant hand-embroidered fixtures via the ASICS logo laid above its customary placement, while a vintage workwear inspired label sits at the tongue. Altogether combined, this design accomplishes the goal of effectively representing the intersection of functionality, elegance, and tradition.

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Priding itself in sustainability, responsible production methods, and a connection to the natural world, Nanushka has pledged a portion of the profits from the release to benefit Mind Over Mountains, a charity that focuses on mental health and well-being through nature.

The Nanushka x ASICS GEL-KINETIC FLUENT launches exclusively at Nanushka in-store (NYC, London), online, and Dover Street Market on March 25th, 2025. MSRP is confirmed to be $275.