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The New Balance 550 Advances Seasonal Push In “Oreo”

The lifestyle model marches on.

The New Balance 550 Advances Seasonal Push In “Oreo”

You can’t count out the New Balance 550. While its days as a collaborative silhouette and star of the inline catalog are likely behind it, New Balance has shown a willingness to keep a varied and deep set of colorways available in their catalog even as its profile has shrunken. Through 2025, many of said outfits have included suede underpinnings that capture retro color-blocking, again the case as an “Oreo” colorway steps into the fore.

Defined by off-white hues on the leather panels in the upper and the rubber midsole, light grey suede through the vamp and collar and jet black suede beneath, don’t take this look as New Balance reinventing the wheel. It’s a shoe where the Boston brand is leaning into the model’s strengths, dressing an uncomplicated color combo that matches well with its vintage basketball hardware. Take all of that along with its still-accessible price tag and it’s easy to see why NB is sticking by the silhouette that helped them catapult back to streetwear relevance.

The New Balance 550 should land on NewBalance.com and partnering retailers in short order, retailing for $120 upon arrival.

WHERE TO BUY

Mens New Balance 550

SKU: BB550LEG
RETAIL PRICE: $120
RELEASE DATE: 2026

US 2026

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