1381751

Edison Chen Taps South Korean Model Hoyeon For Beaded Stan Smith Campaign

Releasing June 21st.

Edison Chen Taps South Korean Model Hoyeon For Beaded Stan Smith Campaign

The CLOT x adidas partnership delivered world-famous campaign talent off the bat, with Edison Chen and co. enlisting Jennie of BLACKPINK to model their inaugural adidas Gazelle last year. Now after dropping early at select retailers, Chen’s beaded CLOT x adidas Stan Smith is getting some major shine courtesy of model and Squid Game actress Hoyeon.

Seen here on the feet of Kang Sae-byeok (or Player 067), the beaded Stan Smith continues Edison Chen’s fusion of Eastern and Western cultures. All attention is placed on the backtab, taken with attached navy blue beads and tassels that flow around the heel.

As for the campaign, the Stan Smith feels quite at home in a country club setting. The heritage tennis shoe is accompanied by a preppy apparel capsule, including polos and shorts seen on Hoyeon herself in the gallery above. Hoyeon has been a part of the adidas fabric since she gained world fame through Squid Game in 2021, regularly making appearances in campaigns across the brand’s various verticals.

The CLOT x adidas Stan Smith “Beaded” by Edison Chen will be available through CONFIRMED and select retailers on June 21st, 2025. Budget for a $160 MSRP if you’re interested in copping.

WHERE TO BUY

Mens Clot x adidas Stan Smith

SKU: JR0022
RETAIL PRICE: $160
RELEASE DATE: Jul 12, 2025

US 07/12/2025 Saturday

Powered By: Kicksfiner Logo
Retailer Release type Status
adidas US App Only Check App
Sneaker Politics Standard Check Site
Concepts Standard Check Site
Show All Releases

Latest News

Love Is In The Pair: Here's All The Shoes Releasing For Valentine's Day 2026

We’re certain that those of you in our readership were heavily considering and likely pulled the trigger on kicks as presents for the holidays. Two...

by Matt Varga 35 minutes
170

Salehe Bembury's PUMA Velum Running Shoe Looks Upon "Magenta Gleam"

The nature of his multifaceted workload means that, at any given moment, Salehe Bembury’s fanbase has a range of shoes they’re eagerly anticipating. Beginning his...

by Matt Varga 1 hour
44

More Supreme x Nike Air Force 1 Lows Drop Fall 2026

Supreme and the Nike Air Force 1: two icons in the realm of New York City streetwear that have come together on countless occasions throughout...

by Andrew Rizzo 2 hours
243