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The Air Jordan 40 “Dusty Rose” Releases September 20th

Patent and textured leather make for a premium pair.

The Air Jordan 40 “Dusty Rose” Releases September 20th

Updated July 17th, 2025: The Air Jordan 40 ‘Dusty Rose’ is scheduled to release on September 20th, 2025 for $205. Official images have been updated below.

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Mens Air Jordan 40

SKU: HM9931-600
RETAIL PRICE: $205
RELEASE DATE: Sep 20, 2025

US 09/20/2025 Saturday

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40 years, 40 signature models. The Jumpman’s milestone anniversary year has been headlined by a slew of compelling retros, but let’s not forget that this is still a modern hoops shoe brand we’re talking about. Following an official announcement, Jordan Brand invited the press to set eyes on the Air Jordan 40 and three upcoming colorways. This “Dusty Rose” pair is one to look out for come September 2025.

These things are premium in every sense of the word. Patent and tumbled leather appear on the upper, while a double-stuffed Zoom Strobel and ZoomX foam package marks a first for Nike/Jordan sneakers underfoot. In a fitting ode to the models that paved its way, the Air Jordan 40 features a slew of qualities inspired by some of Mike’s best signatures. The heel counter honors the Jordan 3 and Jordan 4 with “Nike Air,” and the tongue takes after that of the Jordan 5.

The Air Jordan 40 “Dusty Rose” is scheduled to release September 20th in men’s sizes. The model itself retails for $200 and debuts July 12th in “The Classic” colorway; keep our Jordan Release Dates 2025 page on lock as we continue to unpack Mike’s latest numbered model.

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