Sneaker News Updated July 7th, 2025: The dust has settled, and full details surrounding the Premium Goods x Air Max 1 collaboration are now known. There are two versions releasing in the month of July; the Brooklyn-exclusive (green toe) is limited to 718 pairs and will drop on July 18th, whereas the Houston-exclusive (denim toe) is limited to 713 pairs and will drop on July 13th.
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
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- Premium Goods x Nike Air Max 1 High Snobiety Sneakers
From Houston to Brooklyn, Premium Goods has been living up to its name by providing locals with the choicest in gear. Now, the reputable retailer is bringing its trusted taste to another Nike collaboration via a hyper-limited Air Max 1.
Dropping on July 18th and only 718 pairs made, the Premium Goods x Nike Air Max 1 features a effective multi-colored arrangement of primary colorways. In these stills captured by a video taken by @alldayatf, the shoes start with a green mudguard, a yellow mid-foot, royal blue quarter, a red ankle, and a navy blue heel. The entirety of the upper is built with smooth leather, save the white toe-box and the ankle collar. Premium Goods branding appears on both the heel (replacing the traditional Nike Air signage) and inside the special-edition shoe-box. White midsoles matched with crisp gum bottoms complete that classic look.
The significance behind the date and limited units is tied to Brooklyn, in which the entire borough is locked in with a 718 area code. The project could also be tied to the late DJ Clark Kent, a close friendof the Premium Goods family. Just how the shop will manage to release these scarce units to the public remains unknown, but we do know that this drop is exclusive to Premium Goods in Brooklyn. Stay tuned for updates.
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- Premium Goods x Nike Air Max 1 alldayatf
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- Premium Goods x Nike Air Max 1 alldayatfPremium Goods x Nike Air Max 1 alldayatf
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- Premium Goods x Nike Air Max 1 alldayatf
Additional shots of the Premium Goods x Nike Air Max 1 have surfaced; clint419 revealed a closer in-hand shot on his Instagram, while @awm.photo and @the_urban_syndicate shared some on-foots.
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