The Nike Air Max 90 Drift Pops Up In “Bright Ceramic”

The spinoff model is ready to take on F/W.

Matt Varga July 28, 2025

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First introduced with a modernized version of the Nike Air Huarache, the Drift sub-head suddenly surfaced again towards the top of 2024, bringing in a TPU-heavy version of the Nike Air Max Plus. After that silhouette drew plenty of eyes, the Nike Air Max 90 Drift brought a fresh face into the family, adding mechanized aesthetics to the classic sportswear icon. On an unofficial hiatus since around the start of 2025, the Nike Air Max 90 Drift “Bright Ceramic” helps the silhouette gear up for another season.

Sporting gridded synthetics and an overall hardened shell, the Air Max 90 Drift‘s composition is well built for the colder months ahead. Draping the shoe in nocturnal, steely tones only helps accentuate that, particularly effective with the jet black sole unit and mudguard. To help enliven that layout a bit, Nike deploys “Bright Ceramic” orange in the branding notes, marking a slight but nonetheless plenty impactful bit of contrast in the closing notes.

Expect the Nike Air Max 90 Drift “Bright Ceramic” to release sometime in the Fall/Winter 2025 window. A $165 sticker price is likely upon arrival.

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WHERE TO BUY

Mens Nike Air Max 90 Drift

SKU: IO1908-001

RETAIL PRICE: $165

RELEASE DATE: 2025

US 2025

Retailer	Release type	Status
Nikestore US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.