Matt Varga END’s 25th anniversary celebration has been a constant drumbeat throughout 2025. As we’ve noted in past coverage, the UK brand started off its celebration by telegraphing just who’d be on the invite list, letting us anticipate who’d be joining the part well ahead of time. Though they may not boast the sheer depth of catalog that some of END’s other partners do, Diadora has fostered an incredibly healthy relationship with the imprint over the past decade or so — in multiple meanings of the word.
The two companies’ recent history has been inspired by the culinary arts, pouring up “Grappa” and “Limoncello” on the N.7000 for their most recent acts. Keeping to the kitchen, the latest END x Diadora collaboration marks the first appearance of the N.9000 in their catalog, bearing a rosy “Strawberries And Cream” colorway inspired by Wimbledon. The tournament’s trademark colors make an appearance on the outsole, but the uppers really are the star of the shoe, boasting premium suedes and 3M piping. For one final narrative detail, this connects to the “greengrocer” story introduced with the END Salomon XT-Whisper Void, perhaps indicating a mini-arc within the 25th anniversary festivities that we’ll see appear in the retailer’s next steps.
For the shoe at hand, keep August 23rd circled in your calendars if you’ll be gunning for the END Diadora N.9000 “Strawberries And Cream.” Raffle sign-ups are open now via the END site, before a wider international launch on Diadora.com on September 4th. Regardless of which channel you pursue this shoe through, retail remains the same: £189 / $220 / €219.
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