The New Balance ABZORB 2010 “Black Cement” Releases On August 20th

Find out where to pick up this dusky edition.

Matt Varga August 18, 2025

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There’s been no shortage of fresh faces in the New Balance catalog this year, and while the New Balance 204L has become one of the trendier picks of that group, we’re still laser-focused on the New Balance 2010. Showcasing the brand’s patented ABZORB cushioning in equal yet distinct fashion to its techier cousin, the New Balance 2000, a “Black Cement” colorway is due out on August 20th.

Knowingly offering up the 99x design language that’s led to the brand’s current cult following, the 2010 sports a similar package of suede overlays and mesh underpinnings to the earnest 990 series and similar offerings. The oval-shaped, almost parenthetical overlays that bracket the N branding mark the biggest defining factor, but a wavy, cut-out strip towards the toe further distinguishes this shoe. For the colorway at hand, the shoe approaches a twilight “Triple Black,” only slightly diverging with a dark grey heel unit and paired curvilinear underlays up top.

Again, the New Balance ABZORB 2010 “Black Cement” hits NewBalance.com and retailers on August 20th, commanding a $160 retail price. Catch official images below and keep our “Where To Buy” section within reach for direct pick-up links upon arrival.

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WHERE TO BUY

Mens New Balance 2010

SKU: U2010TTB

RETAIL PRICE: $160

RELEASE DATE: Aug 20, 2025

US 08/20/2025 Wednesday

Retailer	Release type	Status
New Balance US	Standard	Check Site
Concepts	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.