New Balance Floats The 990v6 In “Driftwood”

Season 8 continues on October 30th.

Andrew Rizzo September 26, 2025

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Under the leadership of creative director Teddy Santis, the New Balance Made in USA program for Fall/Winter 2025 is arguably one of the brand’s strongest since the Aimé Leon Dore founder took the helm. As we look forward to the earnest start of autumn, Season 8 is progressing with a wonderfully earthy New Balance 990v6 duo on October 30th, including a “Dark Camo” colorway and, for our purposes, a compelling “Driftwood” edition.

The Made in USA model here swaps out premium suede in favor of premium nubuck on the mudguard and eyestay — a choice quite befitting of the seasons ahead. Leather underlays take on an olive-tinged khaki green shade, paired with off-white mesh and an off-white reflective New Balance logo to match. The midsole, meanwhile, breaks from the model’s usual white/grey/black formula by adopting the same earthy tones used throughout the upper.

The New Balance 990v6 “Driftwood” releases October 30th for $200 via newbalance.com and select retailers. See detailed images below before making your purchase decision.

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WHERE TO BUY

Mens New Balance 990v6

SKU: U990SG6

RETAIL PRICE: $200

RELEASE DATE: Oct 30, 2025

US 10/30/2025 Thursday

Retailer	Release type	Status
New Balance US	Standard	Check Site
Sneaker Politics	Standard	Check Site
Concepts	Coming Soon	Coming Soon

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.