EXCLUSIVE: Jay Chou x PHANTACI x Nike Air Max 95 Friends & Family

A lighter look for Chou's inner circle.

Andrew Rizzo October 7th, 2025 (updated)

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After resurrecting the PHANTACI x Air Max 1 “Grand Piano” last year, Nike and Taiwanese pop star Jay Chou are picking things back up with an Air Max 95 for Holiday 2025. For their latest effort, Chou shifts his focus from keys to strings, taking inspiration from guitars with a new style featuring Flywire-like cables and a slew of wood-inspired textures.

With the general release style looming, Sneaker News is proud to bring you an exclusive look at the Friends & Family version created for the PHANTACI inner circle. The tongue and upper netting portion come in light tan instead of black, and the sides feature a flipped light-to-dark gradient consisting of different wood grain finishes. The toe cap comes in dark brown to maintain some contrast, while Jay Chou’s name replaces “Air Max” on the left tongue tag.

To state the obvious, this Friends & Family sneaker won’t see a public release. The public version is due out Holiday 2025, although no firm date or MSRP has been set as of this writing. Be sure to regularly revisit our Sneaker Release Dates page, which will be kept current with all the latest info.

: Jay Chou x Nike Air Max 95 Friends & Family c1h4w/IG

: Jay Chou x Nike Air Max 95 Friends & Family c1h4w/IG

: Jay Chou x Nike Air Max 95 Friends & Family c1h4w/IG

: Jay Chou x Nike Air Max 95 Friends & Family c1h4w/IG

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.