Updated November 3rd, 2025: The Nike Air Max 90 “NFL Rivalry Pack” is available now at DICK’S, while a release has been scheduled for November 10th, 2025 on Nike.com and select retailers for $145 per pair. Eight teams (NFC West and AFC East) are represented in this collection.
Bills-Patriots or Eagles-Giants are concrete proof of one of the more enduring facts about the National Football League: divisional games simply mean more. While generational battles like 49ers-Cowboys have their own special shine, the sheer frequency with which divisional foes duke it out adds extra narrative layers to the regular season. Nike has already centered that concept on the field, unleashing a range of “Rivalries” jerseys for the NFC West and AFC East. Bolstering those on-field choices, it appears the NFL and Nike are cooking up eight editions of the Air Max 90 to match.
Not to besmirch the Pegasus franchise, but given that it hosted the NFL’s most consistent footwear offerings, this is clearly a step up in terms of silhouette. Jumping from a general-purpose, general-release runner to a model that (while still accessible enough) is truly treasured in the Nike archive. Retailer shots have only revealed the Rams’ and 49ers’ editions, fully decked out in team-friendly shades atop the typical mesh/suede split of Tinker Hatfield’s design. Cementing their franchise ties, team emblems appear embedded into the midsole and painted on the interior, while squad mantras appear on the tongue.
Shoe Palace being the first to post these isn’t a hard indication of anything, but its status as one of the more notable West Coast boutiques does make us wonder whether this initiative will be region-exclusive. We’ll keep you up to date with any hard confirmation in the positive or negative, but for now, check out their range of studio shots below. An internal document points to an October launch for the Air Max 90 “49ers,” “Rams,” and all of the NFC West/AFC East teams mentioned in this piece. Keep this page and our Sneaker Release Dates hub within reach for more info on those as it comes.
Written by
Matt Varga, Junior Editor
Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.
Matt Varga 
