Andrew Rizzo If you call New York, Los Angeles, or Las Vegas home, you might have seen some eyebrow-raising spray paint on your neighborhood sidewalks in recent days. The Swoosh and the triangular logo for Lifestyle Corp — the streetwear brand by Oregon-born rapper Yeat — have been popping up in all of those cities, all but confirming that a collaboration between the two is on the horizon. Thankfully, it hasn’t taken long for the project to materialize through first-look images.
For their first joint effort, Nike and Yeat take on the Air Max Goadome boot, which is experiencing a bit of a resurgence thanks to fresh GR colorways and even some mold-breaking pony hair styles (which are still TBD). Yeat’s pair features a black leather foundation and metal studs along the borders of the panels, particularly around the quarter and eyelets.
This is Yeat’s first collab with Nike, but the artist has already been in close proximity to the Swoosh thanks to his working relationship with Drake. Yeat’s “Turban” instrumental was briefly used in a Nike x DICK’S ad in 2022, and the artist was also featured alongside Drake in Nike NOCTA Glide commercials the following year.
When does the Yeat x Nike collab drop?
The Yeat x Nike Air Max Goadome released exclusively at ComplexCon in Las Vegas on October 25th. No information regarding a wider drop has come down as of this writing.
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- Yeat Lifestyle Corp x Nike Air Goadome hidden.ny/IG
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- Yeat Lifestyle Corp x Nike Air Goadome hidden.ny/IG
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- Yeat Lifestyle Corp x Nike Air Goadome hidden.ny/IG
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