Andrew Rizzo Updated December 9th, 2025: The official in-store draw for the CNCPTS x New Balance 997 “Montage” is now on the brand’s site, open until 12 PM ET on Wednesday 10th. Retail is set at $220 USD. Pairs can be picked up at either the New York or Boston branch. Hit the link HERE to get your entry in.
WHERE TO BUY
Mens Concepts x New Balance 997 "Montage"
US 12/10/2025 Wednesday
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| Retailer | Release type | Status |
|---|---|---|
| Concepts | Raffle | Check Site |
Original article published December 3rd, 2025:
CNCPTS is gearing up to release its first New Balance 997 collaboration in years. The Boston retailer, which had a memorable run of monotone 997s in the mid-2010s, is preparing to launch a new style dubbed the “Montage” in the near future. Coinciding with CNCPTS’ seeding, the shop has come out with an official commercial.
The spot stars social media personalities @jayguapo65 and @jayyburt1 in a back-and-forth over borrowed clothes, capped by the line, “the only thing fire is the shoes.” Sharp-eyed viewers will notice a cameo from the beloved New Balance 997 “Rosé” from 2014. CNCPTS has a strong body of work on the New Balance 997, led by standouts like the “Rosé,” “Luxury Goods,” and the “New York” aka “Mint” from the 2016 rivalry pack (which also included a Boston-themed 998).
Rather than rehash its past icons, the “Montage” deliberately breaks from CNCPTS’ tonal playbook by leaning into the creative tension of 90s when the 997 debuted. A pre-distressed midsole and exposed foam tongue set the tone, paired with a black scribbled forefoot accent and red “CNCPTS” mark on the backtab. The rest of the build brings together a perforated grey suede toe box, black tongue and heel, semi-translucent N logos, and yellow and pink accents near the forefoot and rear, respectively.
No concrete release date for the CNCPTS x New Balance 997 “Montage” has been announced yet, but we’re expecting a December 2025 drop. See detailed images below and stay tuned for more info.
