Matt Varga German-based retailer Solebox is no stranger to the spectacle. Whether they’re opening a literal bakery for the “Bred” Jordan 1 or branding classic cars for their link-up with adidas EQT, their marketing department has made splashes on the timeline more times than we can possibly count. Yet as Reebok pulls their talents to celebrate the 40th anniversary of the Club C, simplicity is the mission statement, as a “Trust The Process” colorway comes to light.
Already, Solebox is no stranger to this silhouette, already visiting the classic model with a literal interpretation of its tennis heritage in 2017 and a nod to its classic appeal in 2023. The latter is the most informative when it comes to the shoe at hand, almost presenting as a color flip of that already-established formula. Materially, tumbled, soft leather is utilized throughout the uppers, while on an aesthetic level, faux-aged midsoles, laces, and tongues foreground the anniversary aspect.
Pops of brown trim around the tongue and on a heel patch both align with the gum sole underfoot and hit on a more refined aspect than this pair’s grey counterpart. Bringing home the overall narrative are a range of co-branding aspects including a debossed leather tag, abutting felted interiors with an expressed overall prompt: “Reebok and Solebox epitomize conifdence in process. Trusting in processes is paramount, ensuring the pinnacle quality and narrating rich narrative. It’s trough this trust that our timeless legacy is crafted.”
The Solebox x Reebok Club C drops via solebox.com and in-store at all Solebox locations, retailing for €101.
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