Matt Varga The pipeline of moodboard / social media tastemaker to bonafide fashion brand is a well established one at this point, with names like Hidden NY trodding that path to becoming reliable collaborators for footwear giants. Hart Copy, the digital-to-print-to-digital imprint, has already stamped its first earnest collaborations, but now arguably gets its most visible with the Hart Copy x adidas EVO SL.
Having already checked off collaborations on the Reebok Premier Trinity, Club C, and adidas BW Army, Hartcopy now steps into the performance lane with their latest. The overall thesis is pretty easy to prase, adding a layer of red polka dots beneath the defining white/black colorway of the EVO SL. Adding some mismatch contract, the imprint removes the Three Stripes branding from one of the shoes entirely, tacking on subtle spell-out branding of their own on the heel counter.
Though the label has officially announced this collaboration in trademark style, the release date for the Hart Copy x adidas EVO SL eludes us at the time of publication. In the meantime, check out studiop and in-hand shots included below.
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- Hartcopy x adidas adiZero EVO SL @hartcopy
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- Hartcopy x adidas adiZero EVO SL @hartcopy
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- Hartcopy x adidas adiZero EVO SL @lleumas
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- Hartcopy x adidas adiZero EVO SL @lleumas
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- Hartcopy x adidas adiZero EVO SL @lleumas
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- Hartcopy x adidas adiZero EVO SL @lleumas
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