The New Balance 204L Unwraps A “Valentine’s Day” Special

A strength-on-strength edition.

Matt Varga January 12th, 2026 (updated)

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The two aren’t necessarily synonymous, but as New Balance’s fashion-forward arm has grown, oftentimes the silhouettes most tailored to fit that bill are women-led or women-focused. If the first release of the silhouette via KITH Women didn’t stamp that, the initial marketing push for the New Balance 204L‘s first general release colorways should have, fronted by cross-category star and certified dresser Rosalia.

All of that makes the New Balance 204L a perfect candidate for some “Valentine’s Day” energy, now capitalized on with the rosy edition pictured here. Soft pink monopolizes the top notes of this shoe, while additional holiday-ready pops sneak on via the red branding in the upper and insoles, as well as the stripes of fiery tonality running through the outsole. It’s another moment where the silhouette leans on the suede and mesh build that’s taken up most of its colorway so far, contrasted by its more traditionally “techy” leather counterpart.

The New Balance 204L “Valentine’s Day” is due out on January 30th, retailing for $120. Catch official images below.

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WHERE TO BUY

Mens New Balance 204L

SKU: U204L7AM

RETAIL PRICE: $120

RELEASE DATE: Jan 30, 2026

US 01/30/2026 Friday

Retailer	Release type	Status
New Balance US	Standard	Coming Soon
Foot Locker	Standard	Coming Soon

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.