Matt Varga Update: Official images of the atmos x New Balance 2010 “Wasabi” have landed, doubling as the true reveal of this collab style. Though leaning on the neutral hallmarks we know and love from New Balance, the herbal influence results in a green tint across the whole shoe, before some co-branding calligraphy appears on the insoles.
Famously, atmos collabs are usually entirely exclusive to the retailer, but these official New Balance images and some recent developments (their ASICS GEL-Kayano 12.1 “Raden” getting a wide release) have us questioning if this pair will mark a change of pace. For now, take in this pair below.
atmos is among the busiest imprints in the landscape. Holding long-standing partnerships with nearly every major brand, it’s almost as if a new collaborative project comes to light every few weeks. Our newswire in 2025 was stocked to the brim with their efforts: a “Harajuku” Air Max 95, denim Converse Chuck 70s, starry Salomon XT-4s, and everything in between.
Their relationship with New Balance now storms into 2026 as Hirofumi Kojima, creative director and project-teaser extraordinaire, does what he does best with some detail shots of the upcoming atmos x New Balance 2010 “Wasabi.” Though it’s nigh-impossible to make out the full arrangement from these select angles, shaggy suede overlays align with the spicy root’s natural tones, anchored by off-white laces and collars. In regards to the model, this continues a second wave of collaborative works from the ABZORB-powered silhouette, recently brought into the shoe’s second year on the market with the help of KHAKIS.
No concrete details have come to light regarding the atmos x New Balance 2010, but this set of initial teasers should be followed by more info in short order.
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