Studio Hagel’s ASICS Neotide Is Made From Deadstock Sneakers

Dropping exclusively in Europe.

Andrew Rizzo March 4, 2026

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Studio Hagel is a name to watch in the increasingly important genre of sustainable footwear. Last year saw the Amsterdam-based experimental footwear design studio link with ASICS on a limited-edition model called the NEOCURVE, the final result of a rather laboring process that transforms unsold deadstock into something new. Now ASICS and Hagel have done it again with the Neotide, a new silhouette set to launch exclusively in Europe this week.

The sneaker arrives alongside a campaign titled “Some Shapes Just Grow on You,” which you can watch below. A rather chunky midsole reminiscent of adidas FYW sneakers sits underfoot, paired with a mesh and textile upper made partly from recycled sneakers. Even more interesting than the model itself, perhaps, is the process undertaken to get here.

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The Neotide contains 39.4% recycled materials by total product weight, with 17.5% of that coming from recycled ASICS footwear. Four key stages make up the design process:

Collection: Old, defective, or unsold ASICS inventory is gathered from across the EU.
Disassembly: Netherlands-based recycling pioneer Fast Feet Grinded separates parts for reuse.
Production: Recycled materials are incorporated into the sole, shoelaces, and other parts.
Design: Crafted in Amsterdam by Hagel.

Whether that process can be scaled cost-effectively is a different conversation entirely, but it’s certainly promising that projects like this exist to begin with. The ASICS Neotide drops March 6th exclusively in Europe, available via ASICS.com and select retailers. Retail is set at €190 Euros (about $220 USD).

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WHERE TO BUY

Mens ASICS Neotide

SKU: 1203A862-200

RETAIL PRICE: $N/A

RELEASE DATE: Mar 6, 2026

Europe 03/06/2026 Friday

Retailer	Release type	Status
ASICS	Standard	Check Site

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1 of 6

WHERE TO BUY

Mens ASICS Neotide

SKU: 1203A862-700

RETAIL PRICE: $N/A

RELEASE DATE: Mar 6, 2026

Europe 03/06/2026 Friday

Retailer	Release type	Status
ASICS	Standard	Check Site

Show All Releases

Get on the Where to Buy list

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Sneaker News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Sneaker News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.