Andrew Rizzo We knew the Virgil Abloh Jordan 1 would command plenty of attention, but few could’ve predicted just how loud the marketing would be. The rollout has turned global, with activations touching down in cities central to Virgil’s life and career, including Los Angeles, Chicago, New York City, London, Paris, Hong Kong, and Tokyo.
Today, the focus shifts to Paris, where @pablotshirtfactory (PTSF) has announced a two-day campout event that includes a release of the coveted collab. The activation is currently underway at Place Raoul-Follereau, with participation details provided on-site during registration. Entry is limited to adults, and attendees are required to bring a physical ID and a pen.
Paris holds special weight for any designer operating at the highest level, and that was certainly true for Virgil, who first joined the scene in 2009. The city served as one of his most important creative stages, the site of multiple collaboration launches, art exhibitions, and more.
Below you’ll find pics of the camp and participation details. Again, the activation is now underway at Place Raoul-Follereau (75010).
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- Sneakerlogue, More Sneakers, Astro Magazine
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- Sneakerlogue, More Sneakers, Astro Magazine
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- Sneakerlogue, More Sneakers, Astro Magazine
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- Sneakerlogue, More Sneakers, Astro Magazine
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