The New Balance 990v4 “Pumpernickel” Releases On July 10th

An inline stunner.

Matt Varga July 9th, 2026 (updated)

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Update: The New Balance 990v4 “Pumpernickel” is releasing on July 10th via NewBalance.com and partnering retailers. A $185 retail price is set. These are a companion to the New Balance 992 “Pink Chalk,” either one dedicated to the DMV area in a Made in USA duo. We’ll have direct pick-up links stocked under our “Where To Buy” widget below upon arrival, so keep this page close if you’re aiming to cop.

WHERE TO BUY

Mens New Balance 990v4

SKU: U990IC4

RETAIL PRICE: $185

RELEASE DATE: Jul 10, 2026

US 07/10/2026 Friday

Retailer	Release type	Status
Sneaker Politics	Standard	Check Site
New Balance US	Standard	Check Site

Show All Releases

Get on the Where to Buy list

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

: New Balance 990v4 “Pumpernickel” Evolve

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Original article published June 4th, 2026:

For several seasons, the pinnacle, and really bulk, of the Made in USA efforts have come at the hands of Teddy Santis. Since taking over the seasonal initiative, his two yearly collections have genuinely been appointment viewing for the New Balance fanbase. Yet the brand has also started to intersperse unaffiliated pairs in between, with the New Balance 990v6 “Community” duo and the New Balance 993 “Mid-Atlantic” serving as recent examples.

Could we be looking at another one of those one-off efforts? We’ll save our judgment on the ultimate goal with this pair until New Balance officially stamps them, but the 990v4 “Pumpernickel” is already impressive without that surrounding context. Serving up a “Banana Split” style arrangement, brown suede dominates the top laters before pink mesh lands a level below. Yellow trim around the N logo and embedded below the heel adds some vibrant color beyond those more neutral overtones.

We’re expecting the New Balance 990v4 “Pumpernickel” out as part of the ongoing Summer/Fall efforts, likely clocking in with the silhouette’s standard $185 sticker price.

WHERE TO BUY

Mens New Balance 990v4

SKU: U990IC4

RETAIL PRICE: $185

RELEASE DATE: Jul 10, 2026

US 07/10/2026 Friday

Retailer	Release type	Status
Sneaker Politics	Standard	Check Site
New Balance US	Standard	Check Site

Show All Releases

Get on the Where to Buy list

Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.