The New Balance 2010 Scratches Off “Pink Chalk”

Perfect for the warmer months.

Matt Varga June 5th, 2026 (updated)

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More and more, there’s a natural split within the New Balance catalog; their “Made in” propositions, in which Boston and Flimby manufactured products hold up high-tier material quality and understated palettes. By contrast, the other half of their efforts upholds a more fashionable, mass-produced flank, a cadre that got serious shine within the “Grey Days” collection that spotlighted kicks like the 2010, 1890, 204L, and more.

Beyond allowing the brand to tackle trending aesthetics and speak to buzzy categories, those more accessible silhouettes have demonstrated NB’s willingness to, ironically, break away from their more neutral-toned offerings. The New Balance 2010 has been especially prolific in that respect, beginning its journey in 2026 with an immediately eye-catching “Pink Heat” and continuing to drop of vibrant editions in the months since. This pastel “Pink Chalk” variant may not be the show-stopper that its peer is, but nonetheless allows some more energetic tonality to imbue the 99x-inspired hardware that’s been in such heavy supply as of late.

The New Balance 2010 “Pink Chalk” is available now via select overseas retailers. Expect a wider NB launch to follow in the coming months as the Summer/Fall catalog further develops. A $145 retail price is expected once that occurs.

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WHERE TO BUY

Mens New Balance 2010

SKU: U20106PT

RETAIL PRICE: $145

RELEASE DATE: 2026

US 2026

Retailer	Release type	Status
New Balance US	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.