Sneaker News The New York Knicks are back in the NBA Finals, and Nike is making sure the energy extends well beyond Madison Square Garden. Just steps away from the arena, the brand has set up inside the iconic Park N Lock parking garage into a temporary retail experience dubbed the “Park N Shop.” Long known as a gathering point for celebrities, athletes, and loyal Knicks fans attending games, the garage now serves as the backdrop for one of the more creative activations surrounding New York’s historic Finals run.
At the center of the installation is a custom truck designed to resemble a vintage ice cream truck, outfitted in Knicks-inspired orange and blue. The details are unmistakably New York, with vintage jackets displayed throughout the space and Nike Dunks hanging from the rear-view mirror.
Visitors can also purchase a limited-edition collection of Nike Knicks apparel featuring artwork by Grotesk, the New York-based artist and designer whose work has become synonymous with the city’s creative community. The exclusive merchandise is joined by a makeshift photo studio where fans can pose for pics with their Knicks gear.
The Park N Shop is open now through Wednesday, June 10. Sneaker News visited the pop-up; you can see a recap below.
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