The JJJJound x New Balance 1890 Gets A Wide Release On July 15th

Characteristically simple.

Matt Varga July 10th, 2026 (updated)

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Update: Following a drop via JJJJound and retailers, the JJJJound x New Balance 1890 in black is coming to NewBalance.com on July 15th with a $200 retail price. Keep our “Where To Buy” widget below close by; we’ll have direct pick-up links available upon arrival.

WHERE TO BUY

Mens JJJJound x New Balance 1890

SKU: U18907DN

RETAIL PRICE: $200

RELEASE DATE: Jul 15, 2026

US 07/15/2026 Wednesday

Retailer	Release type	Status
New Balance US	Standard	Check Site

Show All Releases

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JJJJound is jjjjuggling a ton of partnerships at any given time, but there’s no doubt that their relationship with New Balance is highly favored among sneakerheads. Now spanning over a dozen individual pairs and some grail-level link-ups within that, it’s only right that the Montreal label gets involved in the rollout for the brand’s newest retro runner.

The blog-turned-label has been steadily teasing their work on the mashup model for weeks, adding to a starry lineup that now includes Stone Island, Joe Freshgoods, and Action Bronson to propel, tasked to propel the running silhouette to become an A-lister within the NB catalog. Each have done well to apply trademark stylings, and JJJJound is no exception.

Within this official announcement, the brand details that the white/grey pair takes inspiration from retro collegiate stylings, understandable given the simplistic, sporty foundation and yellow trim. It’s the darker pair that will read far more familiar for JJJJound devotees, mixing up a classic combo of black uppers and white trim that makes good on their trademark utilitarian approach. Off-white ABZORB units close out, making crystal clear the contrast between the imprint’s usual storied aesthetic and the maximalist construction of the New Balance 1890.

Again, the JJJJound x New Balance 1890 is confirmed for a June 25th launch at 9 AM EST via JJJJound.com. Retail pricing is still opaque at the time of this writing. Catch studio shots of both colorways below.

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.