Matt Varga No longer are brands leaving their future plans to the leakers. Whether that’s the primary motivation — in reclaiming the narrative from unauthorized news breakers — or it’s just as simple as the widened scope of various industry showcases, Paris Fashion Week is now an extremely prolific period on our front page.
Australian outfit Song for the Mute is the latest to add their pieces to the board, with models and glossy campaign images confirming their steadfast partnership with the Three Stripes will stretch into 2027. Our first takeaway is that this link-up only strengthens a top-line priority for the German giant moving forward; their inline activations in the French metropolis cemented that the Stan Smith will be the next silhouette in focus, likely to pick up the mantle from the Superstar and its heavy marketing push.
For Song for the Mute’s part of the equation, they apply their signature distressed ethos and slimmed-down aesthetics to the tennis classic. Three colorways deliver on that end, utilizing an unexpected suede extension on the upper for a white/green and a cream/pink, before reaching for additional mixed materiality on a split blocked navy. Ever willing to tackle divergent product in their collections, the other half of what they’ve shown here is the adidas TRAXION 1000 Hiker, leaning a bit more traditional in its choices with an outdoorsy yellow/black and a simplistic white/black.
All of what’s been shown here, as expected, is set for the Spring/Summer 2027 slate. Catch an advance look below.
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