John Kim Summer basketball is officially in full swing, and Jordan Brand is tapping its premier athletes to lead youth camps to mentor the next generation of hoopers. Jayson Tatum and Chris Paul recently welcomed the nation’s top high school prospects to Las Vegas for the inaugural Tatum x CP3 Elite Camp, a two-day event held on July 1st and 2nd in partnership with Jordan Brand. Alongside skill development and mentorship, the camp also served as the debut stage for two vibrant Jordan Brand exclusives that won’t be making their way to retail.
Tatum laced up a striking new colorway of his Jordan Tatum 4, combining vivid shades of pink, purple, and yellow across the upper in one of the silhouette’s boldest executions to date. Chris Paul, meanwhile, debuted his own PE of the Jordan Triangle, dressing Jordan Brand’s newest performance model in a similarly energetic blend of pink, purple, and teal. The electric palettes feel right at home in Las Vegas, echoing the Strip’s neon-lit skyline and unmistakable nightlife.
Beyond the footwear, the event marked the first-ever collaboration between Tatum and Paul on a youth basketball camp, bringing together two generations of Jordan Brand athletes to mentor the next wave of talent. Although both Player Exclusives are expected to remain camp exclusives, they offered an early glimpse at the creative direction Jordan Brand continues to explore during basketball’s offseason.
