Matt Varga The newswire is ablaze with updates on the New Balance 990v7, and for good reason. The Boston brand iterating on its longest-standing and arguably most important product series isn’t something that happens every day, but considering the overall breadth of the NB enterprise by now, surely you know that it’s not the only game in town. Fresh product continues to churn out of its factories, as well as novel iterations on models we’re only beginning to get acquainted with. The New Balance 1954R, for its part, is continuing its journey with a “Dazzle Camo” colorway popping up at retailers now.
The retro mash-up has unquestionably been a showcase of NB’s S.O.T.Y. (sole of the year), the original 2010 platform that’s gotten additional burn upholding the 1890 and Ronnie Fieg’s 2011. As the newest “tech runner” on the block, it’s tested out some pretty standard colorways in its initial run, but the “Dazzle Camo” New Balance 1954R featured here marks a great leap forward in risk-taking.
The collision of rigid linework, sourced from World War I ships that utilized its zany patterning to throw off opposing vessels and muddle their ability to judge depth, is here applied in heavy doses to nearly all of the panels on the upper. Look a bit closer and you’ll see that New Balance found space for some chest-out branding within, as multiple “N” logos are injected into the print. Steady black hues on the topmost overlays and the midsole allow for the core hardware notes to still stand out and prevent this shoe from fully going overboard in the process.
The New Balance 1954R “Dazzle Camo” should be hitting shelves soon, seeing as retailers are now hosting their own images. The usual $190 retail price is likely in tow upon arrival. While we await further details, catch the on-white studio shots included below and watch our Sneaker Release Dates page for any updates as we hear of them.
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