Andrew Rizzo Off to Tatooine we go. Star Wars and adidas, partners since 2009, are ramping up for 2027 with what will likely be their biggest collaboration to date, adding to their extensive sneaker catalog with a new lineup for Star Wars’ 50th anniversary. A new teaser shared on Instagram peels back the curtain just slightly on what to expect.
The short clip begins with a shot of a footprint featuring the outsole of the adidas Handball Spezial, one of adidas’ most popular models and a solid bet to play a starring role even before the teaser went live. The camera then pans up to the Sarlacc Pit on Tatooine, featured prominently in both Return of the Jedi (1983) and The Book of Boba Fett (2022). We end on a handbag with text reading “Cargo Found,” adidas x Star Wars 50th anniversary co-branding, and a hangtag that reads “07/50,” sure to mean something once hard details come to light.
adidas and Star Wars own a rich sneaker history consisting of strong pairs like the “Luke Skywalker” Top Ten and “X-Wing” Ultraboost, though many fans have expressed they’d like adidas to do more with its footwear and apparel license. We’re already plenty confident the brand’s 50th anniversary collection will receive the attention it deserves, especially after seeing just how loudly the Three Stripes celebrated Pokémon’s 30th anniversary earlier this year.
Save for the Handball Spezial inclusion, not much else is known about the collection as of this writing. History tells us to expect several styles inspired by the characters, places, and objects within the Star Wars universe, but again, nothing’s set in stone just yet.
The announcement coincides with a wider press run for Star Wars’ 50th anniversary, including the return of the 1977 film in IMAX 70mm, the premier of Star Wars: Starfighter in May, and tons of limited merch, activations, a documentary, and much, much more. Rest assured we’ve got the sneaker side of things covered as more info comes to light.
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