adidas

adidas, also known as The Three Stripes Brand, is a German sportswear company founded in 1949 by Adolf “Adi” Dassler. With roots in track and football, it has become a global player within the sneaker industry over the past 70 years.

With influence spanning football, basketball, tennis, skateboarding, fencing, and other sports, the company’s first performance-related breakthrough occurred in 1936 within the running space. Jesse Owens famously wore Dassler’s revolutionary canvas and rubber spiked running shoe in the Summer Olympics held in Germany that year. And while Owens’ record-breaking performance at the global competition brought adidas attention, the brand hadn’t yet found its identity; the spikes didn’t feature the brand’s now-signature 3-Stripes logo. (adidas acquired this branding from Finland’s Karhu in 1952.)

The German company achieved similar attention in subsequent decades within both the basketball and tennis spaces thanks to the Superstar (1969) and Stan Smith (1973), respectively. Other made-for-sports models like the adidas Top Ten (1979) and adidas Forum (1984) similarly became lifestyle staples in New York, Boston, Chicago, and other cities. adidas’ Superstar became the unofficial shoe of hip-hop in the 1980s largely due to RUN DMC’s superstardom. (The shell-toe was the best-selling sneaker in North America in 2016.) While less popular stateside, running silhouettes like the SL 72 (1972) and ZX 500 (1984) boast devoted fans of trainers across Europe and Asia. These silhouettes have experienced resurgences throughout the decades, and are now offered under the adidas Originals banner.

Recent years have seen 3-Stripes-branded sneakers soar in popularity, in large part because of the Kanye West led Yeezy sub-label and UltraBOOST, as well as BOOST and adidas 4D cushioning. The German company has also pioneered high-fashion collaborations, hosting Yohji Yamamoto’s Y-3 imprint since 2003. In 2020, classic silhouettes were reimagined by Prada and Craig Green. Elsewhere, partnerships with Beyoncé’s IVY PARK, Tyler “Ninja” Blevins, Jonah Hill, Pharrell and others ensured adidas remained the global behemoth it has been for decades.

Throughout 2024, the Three Stripes will surely continue its run as a proponent of the mix between sportswear and fashion. On this end, the brand signed FEAR OF GOD‘s Jerry Lorenzo to drive the creative and business strategy of its basketball category, culminating in the release of the Fear of God Athletics adidas Basketball 1, a shoe set for plenty of releases as the year draws on. It’s also been a banner year for adidas Basketball in terms of their signature athletes, with the German giant releasing Anthony Edwards’ AE1 & James Harden Vol. 8, while continuing a push for the Trae Young 3 and D.O.N. Issue #5.

Scroll below for the latest release dates and information on what adidas has in store for this year.

adidas

adidas Brings Faux Cowhide To Kareem Abdul-Jabbar’s Signature Shoe

adidas is dipping back into its chic sneaker bag with another animal print reimgaination. Following “Cheetah” colorways of the adidas Samba and adidas SL-72, all...

By Andrew Rizzo 18 hours
277

adidas Harden Vol 9 “Dynamo” Launches This Fall 2025 Season

Alongside the first official look at the adidas Dame X and the Don Issue 7, adidas Basketball has revealed some more tricks in the bag...

By Sneaker News February 14, 2025
2262

adidas Jabbar Collaboration With Wales Bonner And Willy Chavarria Revealed

Wales Bonner is at it again. It was only a matter of time before the UK label put its stamp on 2025, capping off 2024...

By Matt Varga February 14, 2025
872

adidas Fear Of God Athletics Basketball II Revealed In Silver And Pink

The second wave of Jerry Lorenzo’s Fear Of God creative clash with adidas continues this Summer with two new colorway styles officially unveiled by the...

By Sneaker News February 14, 2025
1683

The adidas Dame X Will Be Under $100

Damian Lillard’s signature shoe line has officially hit double digits with the adidas Dame 10. First looks have emerged from All-Star Weekend, where the brand...

By Sneaker News February 14, 2025
3398

First Look At The adidas Don Issue 7

“Determination Over Negativity” reaches a seventh chapter as Donovan Mitchell’s adidas DON Issue 7 signature shoe has been revealed. The 7th model introduces a zippered...

By Sneaker News February 14, 2025
1824

CLOT x adidas Superstar Breathe “Night Indigo” Releases On February 21st

Now almost a full calendar year removed from the inaugural CLOT x adidas release, it’s safe to say that Edison Chen has followed through on...

By Andrew Rizzo February 14, 2025
468

Pharrell’s Super Chunky adidas Superstar 92 Launches This Weekend

Skateboard P is putting the adidas Superstar on steroids. Joined by another spinoff model in the adidas Jellyfish, Pharrell’s next chapter with the Three Stripes...

By Andrew Rizzo February 13, 2025
1451

The jjjjound adidas Superstar Collaboration Releases On February 20th

Updated February 13th, 2025: The jjjjound x adidas Superstar collection is now set to release on February 20th. Refamiliarize yourself with the black and cream...

By Matt Varga February 13, 2025
1355