Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

For an update to date list of what’s dropping check out Jordan Releases 2025.

Air Jordan

The Official Store List For The Air Jordan 1 Hi ’85

Updated January 27th, 2025: The official NBHD Doors store list for the Air Jordan 1 High ’85 has been officially revealed on SNKRS. A total...

By John Kim 7 mins
23801

The Air Jordan 1 Low GS Enters The Valentine’s Day Chat

Nike and Jordan Brand come out with Valentine’s Day shoes that go heavy on holiday-inspired detailing every February, but we can also count on an...

By Andrew Rizzo 1 hour
103

Jordan Brand “Bans” Michael Jordan’s Feet On The Iconic Chicago Bulls Statue

All eyes are on the Air Jordan 1 ’85 “Bred”, a highly-covered super-limited sneaker release set to launch on February 14th. The most meticulous 1-for-1...

By Sneaker News 4 hours
7842

Military Drab Tones Decorate The Air Jordan 1 Mid

Is the Air Jordan 1 back? The upcoming limited-edition release of the Air Jordan 1 ’85 “Bred” has stirred up a loud conversation around the...

By Sneaker News 5 hours
358

The Clandestine Rollout Of The Jordan 2/3 Continues In “Pine Green”

Jumpman’s boutique-first approach for the Jordan 2/3 is part of the brand’s strategy to rebuild the connection between shop and consumer. Even the upcoming Air...

By Sneaker News 7 hours
386

Air Jordan 13 “He Got Game” Returns Spring 2026

If you thought the 2025 Jordans were a load, brace yourself for an equally heavy 2026. The Air Jordan 13 “He Got Game” is expected...

By Sneaker News 8 hours
1838

First Look At The Air Jordan 14 Golf “Oxidized Green”

Let’s give the Air Jordan 1-13 a rest, and focus on the post-Bulls era of Air Jordan for a minute. While the Air Jordan 14...

By Sneaker News 8 hours
756

The PSG x Air Jordan 1 Wings, Limited To 23 Units, Is Priced Up To €7,500

As promised in their streetwear collection, Jordan Brand and Paris Saint-Germain truly stepped up their game for Fashion Week 2025. While the lookbook images already...

By Matt Varga 10 hours
1072

The Jordan Spiz’ike Low Channels 25th Anniversary Vibes

The Jordan Spiz’ike Low line-up for 2025 is already looking robust; off the strength of the OG Black/Red/Green reprisal, the low-top remix has fallen back...

By Sneaker News January 26, 2025
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