Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Everyone Wins With The Air Jordan 11 “Win Like ’96”

The Air Jordan 11 “Win Like ’96” is gearing up for a full-scale release in sizes available for the entire family. With a plethora of...

By Ben Felderstein December 7, 2017
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Air Jordan 11 Win Like ’96, The Next Yeezy, And More Sneakers Releasing This Week

As the end of 2017 is nearing, every major sneaker brand is wrapping up its holiday releases and gearing up for brand new campaigns and...

By Ben Felderstein December 6, 2017
14976

Air Jordan 11 Low Potentially Releasing During All-Star Weekend 2018

Update: This model is called the Air Jordan 11 Low “Easter” and it is rumored to be releasing in April of 2018. The NBA All-Star...

By Ben Felderstein November 24, 2017
11946

Half Of Nike Doernbecher Collection Releasing This Saturday On Nike SNKRS

This past Saturday brought the release of Nike’s 2017 Doernbecher Freestyle collection highlighted by a pink and black Air Jordan 12 offering. Nike is giving...

By Ben Felderstein November 23, 2017
5669

The Air Jordan 11 “Win Like ’82” Releases in Full Family Sizes On November 11th

The Jordan Brand has never shied away from highlighting its namesakes championship winning tendencies. This concept is continued with the two upcoming “Win Like” Air...

By Ben Felderstein November 9, 2017
15617

Derek Jeter’s Air Jordan 11 Up For Sale For $40,000

Back in May, Jordan Brand honored Derek Jeter with a special pair of Air Jordan 11s in commemoration of his retirement ceremony at Yankee Stadium....

By Ben Felderstein October 30, 2017
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UNC Tar Heels Debut Air Jordan 11 “Win Like ’82” At Late Night With Roy Scrimmage Game

The University of North Carolina’s annual “Late Night With Roy” preseason scrimmage that took place on Friday was more special than usual this year for...

By Zack Schlemmer October 16, 2017
9069

Air Jordan 12 Retro “Dark Grey” Releases In November

Updated on September 18th, 2017: The Air Jordan 12 “Dark Grey” releases on November 18th, 2017. Missed out on any of the PSNY Jordan 12s...

By Patrick Johnson September 4, 2017
26969

The Air Jordan 12 “Bordeaux Suede” Releasing In October

Updated on August 28th, 2017: The Air Jordan 12 “Bordeaux” releases on October 14th, 2017 for $190. Chances are, you were one of the many...

By Patrick Johnson August 17, 2017
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