Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
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Air Jordan
Shelflife x Air Jordan 2 Low Set To Release On October 21st
As South Africa’s leading sneaker storefront, Shelflife holds a special responsibility as both an educator and storyteller influencing the country’s long-established streetwear culture. In step...
Official Images Of The Titan x Air Jordan 2 Low
Titan 22, the premier sneaker boutique over in the Philippines, has enjoyed several collaborations with Jordan Brand over the course of the last few years....
J Balvin’s Air Jordan 2 Collaboration Kicks Off Hispanic Heritage Month, Champions Mental Wellness
José Álvaro Osorio Balvín – known internationally as “J Balvin” – has made history more than once in his 37 years of life. Recently, the...
Official Images Of The Two 18 x Air Jordan 2 Low
Having opened their doors in February of this year, retailer Two 18 is still relatively new to Detroit. But thanks likely in part to the...
Official Images Of The J Balvin x Air Jordan 2
While J Balvin has been busy teasing his upcoming Air Jordan 2 in regular intervals on his social media, we’re stepping it up a notch...
South Africa’s SHELFLIFE Gets An Air Jordan 2 Collaboration
Historically, the Air Jordan 2 Low has been an overlooked option within Michael Jordan’s signature sneaker line. Over the last year, the lifestyle offering has...
Where To Buy The Nina Chanel Abney x Air Jordan 2 Collection
For American pop artist Nina Chanel Abney, no conversation is off the table. She’s tackled the most crucial social issues head on through her paintings,...
Detailed Look At The Two 18 x Air Jordan 2 Low
Historically, the Air Jordan 2 Low has been a more neglected proposition within #23’s eponymous signature sneaker series, but the silhouette has become an exciting...
Detroit Retailer Two 18 Receives Their Very Own Air Jordan 2 Low
Sister to Burn Rubber, sneaker boutique Two 18 recently hit the Detroit scene back in February of this year. And though only a few months...