Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

An UNDEFEATED x Air Jordan 4 Sample Surfaces

Undefeated’s Air Jordan 4 design of 2005, long regarded as one of the greatest collaborations in history, has re-appeared in updated form. This first look...

By Sneaker News March 2, 2018
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Concepts And Sneaker News To Give Away Five Pairs Of Levi’s x Air Jordan 4

Today, we joined with Concepts to give away five (yes, five) pairs of the Levi’s x Air Jordan 4 Retro. Releasing earlier in January, this...

By Sneaker News February 1, 2018
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LeBron James Gets Air Jordan 4 “Encore” From Eminem

One of the biggest headlines to close 2017 was the sudden return of Eminem’s Air Jordan 4 collaboration. This re-issue is confirmed to be far...

By Sneaker News January 26, 2018
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The Levi’s x Air Jordan 4 Release Details

Updated January 19th, 2017: The Levi’s store is holding a raffle for in-store pick-up here. Jordan Brand is ready to start 2018 with a bang...

By Sneaker News January 16, 2018
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First Look At The Levi’s x Air Jordan 4 in Black

It makes complete sense for Jordan Brand to scale out these marquee collaborations if it makes sense. Last year’s partnership with artist KAWS was stretched...

By Sneaker News January 11, 2018
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Official Images Of The Levi’s x Air Jordan 4

Jordan Brand’s first collaborative effort of 2018 borrows some crazy detailing from the Levi’s brand, dressing up the Air Jordan 4 in denim with its customary...

By Ben Felderstein January 10, 2018
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Where To Buy The Levi’s x Air Jordan 4 And Trucker Jacket

Jordan Brand has officially unveiled its first collaboration of 2018, one that pairs two American giants of apparel for an incredible two-piece collection. Included in...

By John Kim January 8, 2018
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KAWS Reveals Black Colorway Of Air Jordan 4 Collaboration

Last week we learned that a black colorway of the KAWS x Air Jordan 4 collaboration was set for a release in 2018. That upcoming...

By Sneaker News July 18, 2017
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Another KAWS x Air Jordan 4 In Black Rumored For 2018 Release

Reputable Yeezy release info channel The Yeezy Mafia took a break from his usual content and tweeted our release information for a Black colorway of...

By Sneaker News July 14, 2017
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