Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

For an update to date list of what’s dropping check out Jordan Releases 2025.

Air Jordan

The Official Store List For The Air Jordan 1 Hi ’85

Original colorways executed in proper fashion is all we’ve ever wanted. With the upcoming Air Jordan 1 Hi ’85 “Bred”, Jordan Brand hit the nail...

By John Kim 6 hours
17331

Air Jordan 4 “UNC” PE Revealed With Even More University Blue

Only the best for Michael Jordan’s alma mater. The North Carolina Tar Heels basketball account recently shared images of a new Air Jordan 4 PE...

By Andrew Rizzo 10 hours
37899

Air Jordan 4 “First Class” PE Made For The Florida Gators

College hoops season is in full swing, and blue blood schools continue to make an impact on our front page. After a “Howard Bisons” look...

By Matt Varga 12 hours
1086

The Houston Cougars Receive An Air Jordan 4 “First Class” PE

Jordan Brand is shipping out “First Class” Jordan 4 PEs to all its most significant sponsored schools in 2025. Using a 2023 player edition created...

By Andrew Rizzo 12 hours
1537

First Look At The Infinite Archives x Air Jordan 17 Low

Isimeme “Easy” Otabor and Jordan Brand are hardly strangers to one another. The Chicago multi-hyphenate has long been tied to Jumpman through his association with...

By Andrew Rizzo 13 hours
4850

A Pink Flamingo Wearing Air Jordan 1 Mids Appears On This Unexpected Packaging

Nature and wildlife seem to be making unexpected appearances on the Air Jordan 1. Recently, we caught a glance at new Jordans inspired by mushrooms,...

By Sneaker News January 22, 2025
567

Where To Buy The Air Jordan 11 Low “Year Of The Snake”

The Air Jordan 11 Low “Year Of The Snake” is expected to release on January 23rd, 2025 with an MSRP of $210. Read below for...

By Andrew Rizzo January 22, 2025
6478

Wooden Mushrooms Sprout Up On This Kids’ Air Jordan 1 Low

Dip back into our archives on the Air Jordan 1 Low and you’ll find more playful colorways than nearly anywhere else in the greater Nike,...

By Matt Varga January 22, 2025
571

The Air Jordan 4 RM Calls On Gucci Influenced “Gorge Green”

If leaks and early looks are to be believed, the Air Jordan 4 RM won’t be a solitary silhouette for long. The Air Jordan 7...

By Matt Varga January 22, 2025
2962