Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Air Jordan 4 GG “Denim” – Release Date

Jordan Brand‘s 2016 release slate is still relitively unknown, which isn’t necessarily a bad thing – we always like surprises. As for the revamped girls...

By Patrick Johnson December 28, 2015
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First The PSNY Collab, Now The General Releases

Jordan Brand‘s need to revamp their lifestyle line has given us seemingly endless material and colorway options on the Jordan Future and Jordan Eclipse. The...

By Patrick Johnson December 15, 2015
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December 12th Will Be The Craziest Jordan Retro Release Weekend Of The Year

Jordan fans already know how big a release weekend this is for the Jumpman, but just incase you need a refresher – the Air Jordan...

By Patrick Johnson December 11, 2015
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Remember, The Air Jordan 6 “Maroon” Releases In Kids Sizes Too

The fact that Nike Air is back on an Air Jordan 6 is reason enough to go and grab the pair, but Jordan Brand really...

By Patrick Johnson December 3, 2015
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Air Jordan 1 Retro High OG “Cyber Monday” Releasing In Kids Sizes

Black Friday is in full effect. And while Jordan Brand’s main ticket – the Air Jordan 8 “Aqua” – is probably all sold out at...

By Patrick Johnson November 28, 2015
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Girls Can Finally Buy The Air Jordan 14 Retro “Phantom”

With one of the more random but still welcomed Air Jordan retro releases of the year, the young ladies get treated to this “Phantom” edition...

By Zack Schlemmer November 27, 2015
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Air Jordan 7 GG “Mulberry” – Release Date

Jordan Brand has released countless colorways of the Air Jordan 7 this year thanks to the silhouette’s 23rd anniversary. And even though that occasion was...

By Patrick Johnson November 26, 2015
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Can You Believe Another Air Jordan 7 For Girls Is Releasing?

Seriously how many girl exclusive Air Jordan 7s have released this year? We’ve lost count. At the top of 2015 Jordan Brand announced that it...

By Patrick Johnson November 21, 2015
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Another “Hornets” Tribute With The Air Jordan 13 Retro

The next week is all about Chris Paul and the Air Jordan 13 Retro. This Saturday, Jordan Brand will release the first of the Air...

By John Kim November 5, 2015
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