Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Air Jordan Retro June 2024 Release Preview

June is here, marking the final month of the Summer 2024 calendar season (Fall is considered to be July, August, and September) as well as...

By Sneaker News May 31, 2024
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First Look At The Air Jordan 13 “Midnight Navy/Gum”

While the Air Jordan 1 and Air Jordan 4 shine as trending models for lifestyle wear, the Air Jordan 13 isn’t falling off sneakerhead’s radar...

By Andrew Rizzo April 29, 2024
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Air Jordan Retro Holiday 2024 Preview

Although we’re still situated in the earlier months of 2024, we already have a solid picture of the major Air Jordan releases set to drop...

By Sneaker News February 15, 2024
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An Air Jordan 13 “Chutney” Retro Lands For 2024/25

Updated April 15th, 2024: Initially reported for a Holiday 2024 release, the Air Jordan 13 “Chutney” has been removed from the release calendar per @zsneakerheadz....

By Jovani Hernandez December 29, 2023
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Air Jordan 13 “Midnight Navy” Slated For Fall 2024 Release

With 2024 just on the horizon, leaks of upcoming Fall releases — especially that of the Jumpman — have started to boil to the surface....

By Michael Le November 7, 2023
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The Air Jordan 13 “Wheat” Returns On November 21st

First teased in January, the Air Jordan 13 “Wheat” has finally surfaced via official photography ahead of its November launch. To the uninformed, the two-tone...

By Jovani Hernandez October 10, 2023
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Air Jordan Retro Summer 2024 Release Dates Confirmed

Although there’s still a full quarter left to go in 2023, Jordan fanatics are always looking ahead to plan accordingly for another year of big...

By Sneaker News September 29, 2023
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Jordan Release Dates For Holiday 2023

Jordan Brand has officially revealed its Holiday 2023 Retro Footwear line-up, covering the majority of the drops scheduled for the months of October, November, and...

By Sneaker News September 27, 2023
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Kids Exclusive Air Jordan 13 “Purple Venom” Arriving Ahead Of Halloween

Just over a year removed from its 35th anniversary and the Air Jordan 13 is still providing the ecosystem with a consistent stream of all-new...

By Jared Ebanks September 16, 2023
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