Featured Stories
Featured Stories
Nosetalgia for the EQT: Pusha T Talks His First Ever adidas Collaboration
Pusha T’s seen it all within the rap industry – from a legendarily hot start with the Pharrell cosigned Lord Willin‘ as a member of...
Till Jagla of adidas Originals on How #miZXFLUX Came To Life
adidas Originals finally debuted their #miZXFLUX App in the United States this past November 11th, and the application serves as a trophy to the fresh...
Twitter Conversations: Is adidas Making The Right Moves?
You’ve heard plenty this year about the efforts of adidas, and how that brand is “back” as a result of their ongoing moves in recruiting...
Big Sean on His Third adidas Originals Shoe, G.O.O.D. Music, and More
Much of the buzz built by adidas recently has to do with their deep stable of celebrity endorses. The hip-hop world in particular has lent...
10 Sneaker Headlines To Remember From May 2014
May is more or less in the books, and we’ve already transitioned into a summer of sneakers that’s sure to deliver on brightly colored pairs,...
Original DNA In Its Simplest Form: Discussing ZX Flux with Sam Handy of adidas Originals
It all started with a video preview. The adidas ZX 8000, a 25 year old runner from the adidas archive that got the ball rolling...
Is the adidas ZX Flux This Year’s Roshe?
The Nike Roshe Run phenomenon of 2012 will be hard to duplicate. The $70 sneaker broke out on the scene in a rather inconspicuous way,...