“Pure Purple” Returns To The Nike Air Max 95

Jovani Hernandez June 23, 2023

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Currently in its 28th year, the Nike Air Max 95 continues to play an important role in the brand’s lineup of products.

Recently, the iconic design by Sergio Lozano emerged with purple flair. Exclusive to women, the pair features a similar color-blocking to the original AM 95, donning a grayscale arrangement across its vamp overlays. Regal touches land on the lace loops along the tongue, Nike branding at the tongue, heel, and spine, and history-making Air Max bubbles underfoot. Like a “No Sow” edition of the “Pure Purple”-accented sneaker from the early 2010s, the upcoming women’s offering features a predominantly “Black” finish across the remainder of the sole unit. Together, each aforementioned component helps expand the Air Max 95’s legacy closer to its 30th anniversary.

Enjoy official photos of the pair ahead, as you wait for firm nike.com launch details.

For more sneaker news, check out a first-look at the Nike SB Ishod 2.