Nike will officially launch its Twitter RSVP release system to coincide with this Saturday’s release of the Air Jordan XII ‘Playoffs’. The ‘Twitter RSVP’ system only applies to the in-store releases of its 24 Nike retail locations and will not affect the online release that is currently scheduled for Friday at midnight EST (technically Saturday morning). It is likely that Nike will reserve the Twitter RSVP to big-ticket items such as Air Jordan Retro releases, high-profile Nike Sportswear releases (Foamposites), and other Nike Basketball releases such as the upcoming Elite collection. To address another concerns, you will indeed be able to send a Direct Message to the Nike Twitter handles, as they are Verified and don’t need to be following you in order for a DM to be sent. Be on the lookout for the RSVP today – full instructions are just below (or click here).

Air Jordan XII ‘Playoffs’
Black/White-True Red
130690-001
04/21/2012
$160.00

NIKE STORE LAUNCHES – TWITTER RSVP

Twitter RSVP is used to help manage product launches at Nike Stores. Follow your local Nike Store on Twitter for launch announcements and frequent updates.

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).
Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:
The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).
Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.
Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.
How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.
Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.
Size cannot be changed once it has been confirmed to a person through Twitter RSVP.
Resell or trade of Twitter RSVP confirmation is prohibited.
Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.
Lines will not be allowed to form outside the store for this release.
Launch process is always subject to change at any time at the discretion of Nike, Inc.

Find your local Nike Store Twitter account: