Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

For an update to date list of what’s dropping check out Jordan Releases 2025.

Air Jordan

Detailed Look At The Air Jordan 4 NET “Black Cat”

The Air Jordan 4 Net “Black” is set to arrive at select Jordan retailers on February 6th, 2025 for $215. Read on to learn everything...

By Matt Varga February 19, 2025
4291

This Upcoming Air Jordan 4 RM “Medium Olive” Is Travis Scott Approved

Jordan Brand’s color team hasn’t been shy about replicating the visual themes of Travis Scott shoes. We’ve seen plenty of pairs adjacent to the Cactus...

By Sneaker News February 19, 2025
1766

Detailed Look At The Air Jordan 1 “UNC Reimagined”

Updated February 18th, 2025: New images of the Air Jordan 1 “UNC Reimagined” have been revealed by @solebjyc. The shoes are currently expected to launch...

By Sneaker News February 18, 2025
7882

The Air Jordan 1 Low Stomps On With “Elephant Print”

Jordan Brand has a long history of bringing the hallmarks of one model to another, namely through Jordan 1s featuring elephant print a la Air...

By Andrew Rizzo February 18, 2025
962

Incredible $300,000 Jordan Sneaker Room Found On Zillow

The ultimate sneakerhead dream home is up for sale on Zillow. For a cool $24 million, you can be the next proud owner of a...

By Andrew Rizzo February 18, 2025
7199

The Air Jordan 5 “Grape” Releases Early At All-Star Weekend

Updated February 16th, 2025: The Air Jordan 5 “Grape” released early at Jordan Brand’s activation in San Francisco. Those who attended the experience had the...

By Sneaker News February 16, 2025
74132

Nike SB Air Jordan 4 “Navy” Releases At DLX Skateshop In San Francisco

Updated February 16th, 2025: Even Nike SB is taking advantage of the hysteria around All-Star Weekend; an exclusive release of the Nike SB Air Jordan...

By Matt Varga February 16, 2025
21077

Official Images Of The Air Jordan 12 “Flu Game”

Updated February 15th, 2025: Official images of the Air Jordan 12 “Flu Game” have surfaced. This long-awaited Jordan Retro is set to release on March...

By Andrew Rizzo February 15, 2025
29540

Where To Buy The Air Jordan 1 “My Very Best” aka “Black Toe Reimagined”

The Air Jordan 1 “My Very Best” aka “Black Toe Reimagined” officially releases February 15th, 2025 via Nike SNKRS and retailers. The shoe will be...

By Andrew Rizzo February 14, 2025
4496