Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
“Hinoki Beige” Slices Through The ASICS GEL-Kayano 14
In many ways, the rise of the ASICS GEL-Kayano 14 overlays one-to-one onto the cresting tech runner moment, still going strong several years into its...
The Best Black Friday 2025 Sneaker Sales
The busiest shopping weekend of the year is here. Black Friday has long been a major moment in the sneaker world, serving up sought-after drops...
Japanese Yoga Brand emmi Just Dropped An ASICS GEL-Cumulus 16 Collab
emmi isn’t a name widely known in the sneaker world, but you could argue that’s partly by design. The Japanese women’s apparel and yoga brand...
Stefon Diggs And ASICS Are Dropping Another Collab In December
Stefon Diggs’ deal with ASICS is far from typical when it comes to athlete footwear sponsorships. Instead of wearing ASICS football cleats in games (the...
atmos Enlists OJOS On The ASICS GEL-1130 RE
atmos’ collaboration machine never slows down. Already chalking off countless collaborations with the likes of Nike and adidas throughout the year, their atmos pink sub-imprint...
ASICS Adds “Holiday Injection” Spirit To This GEL-Kayano 12.1 Pack
Those who have been around the block in this industry or hobby know that it’s not a shock to see any brand tee up a...
The ASICS GEL-Nimbus 10.1 Continues Its Winter Push With More GORE-TEX
The “gorpcore” aesthetic has had its place in the sneaker world throughout the past few years, and unsurprisingly, fall and winter are when the outdoorsy,...
Is Comme des Garçons SHIRT’s ASICS GEL-Kayano 14 Worth $595?
Once again, Comme des Garçons is proving they aren’t for the faint of account balance. The imprint’s varied Rolodex, spanning giants from Nike to New...
The KITH x ASICS Marvel Vs. Capcom Pack Is Available For Pre-Order
Update: The KITH x Marvel vs. Capcom x ASICS collection has now been fully unveiled as drawings are now live on the KITH app. Four...